Commodore Advert - December 1985

It's another advert depicting the mid-1980s rage-du-jour of the "wrist terminal", in the form of the Seiko RC-1000 (also seen here).

Smart watches or wearables seem to pop up every decade or so as the "next big thing". In the 80s it was calculator watches and things like the Seiko which could store small amounts of information.

In the 2000s IBM showed a prototype watch running Linux, then in the 2010s it was the turn of companies like Fossil and Samsung to have a go.

Then Apple launched its Apple Watch and cornered most of what remains a niche market.

Anyway, It's notable how much the price of a floppy disk drive (as one of the peripherals on offer in the ad for £200) has crashed from nearly £5,720 in 1977 to around £770 at the end of 1985 (both prices in 2024 terms). The watch itself was worth £100 - about £380 in 2024.