Philips Advert - 12th January 1985
From Personal Computer News
Get things going - with the Philips portable P2000C
The spec of this machine makes it seem almost like an update to 1984's KayPro, with a similar 9" green-screen monitor and 5¼" floppies - in this version capable of storing up to 640K.
The machine ran two Z80A processors, one of which was just for I/O[1].
It retailed at £995 (£4,000 in 2025) for the entry-level P2010 8-bit model with two 160K floppies, up to £1,990 (£8,000) for the top-end model with 8088 co-processor for 16-bit action, 352K RAM and a 640K floppy.
Philips didn't do a huge amount of advertising - this particular advert only seemed to appear once, although the paperclip-with-a-shoe motif carried on for a while.
What advertising it did do didn't seem to come across that positively, and its products - like 1983's P3500 - came across as "very ordinary". Guy Keyney, writing in October 1983's Personal Computer World even said of one of its press releases that:
"Philips, the Dutch electronics giant, has lost none of its famous ability to make its products sound at least no worse than they are"[2].
Date created: 14 February 2014
Last updated: 11 December 2024
Sources
Text and otherwise-uncredited photos © nosher.net 2025. Dollar/GBP conversions, where used, assume $1.50 to £1. "Now" prices are calculated dynamically using average RPI per year.