Butel-Comco Advert - March 1981
From Practical Computing
Butel-Athena: The ideal Small Business System
From another company that appears to have left no trace whatsoever - Butel-Comco Limited of Southampton - comes this advert for the Athena, one of only a handful of microcomputers that came with a built-in printer.
There's virtually no information about the computer itself in the advert, other than it was capable of running all the usual business stuff - accounting, stock control and word processing.
But whatever it was built on, it was relatively expensive, coming in at £5,694 plus VAT, or about £35,100 in 2025 money.
As well as the built-in printer - as also seen in OKI's if800, HP's HP-85 or the computer that was more printer than micro, Durango's 700 - the Athena sported an unusually-wide display housing.
Alhtough it's hard to tell from the low-contrast photo, the actual display wasn't this wide as it looks like it probably housed floppy disk drives as well.
Date created: 25 July 2025
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