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In a private room at the Consumer Electronics Show in Chicago in January 1977, Commodore launched the world's first complete "personal computer" - a microcomputer that for the first time could be taken out of the box, plugged in and used by regular people without a soldering iron. Soon Tandy and Apple joined in, and by the end of the 1970s, they - and hundred of other companies - were selling thousands of microcomputers a year. And it might have gone on like this until Sinclair in the UK, and then Commodore in the US, launched a range of affordable home micros at the start of the new decade which changed everything.
The market exploded from tens of thousands of machines a year to millions, as famous 1970s names like Cromemco, IMSAI, Nascom and MITS were swept away. Micro companies were suddenly worth $1 billion dollars and their employees were millionaires. Hundreds of companies launched hundreds of machines, with 900 mostly-incompatible systems appearing in the 1980 "Guide to Small Business Systems". Price wars were started, old scores were settled and companies were destroyed. 8 bits made way for 16 and 32 in the space of a few years. The video games market surged and then collapsed in on itself, taking out Atari and Coleco. For a while Britain led the world in manufacture and adoption, with 80% of all computers sold in Europe being sold in the UK.
Then the 8-bit market reached saturation and more companies imploded - Sinclair was sold for its name and assets only, Acorn almost didn't make it and a raft of also-rans fell by the wayside - Camputers, Dragon Data, Elan, Oric and Jupiter Cantab to name but a few. Even big names like Timex and Texas Instruments were burned. Of the near-200 companies in these adverts, only 17 remain, of which 15 are the BASFs, Sanyos and Yamahas for whom micros were only ever a sideline. None, including Apple, survives as a pure computer company.
Meanwhile, the sleeping giant that was IBM launched its 5150 at the end of 1981 and watched as it slowly but inevitably over the next few years became the standard. Other companies cloned it, copied and improved it and soon the only game in town was the IBM PC. From the latter half of the 1980s, every micro company and its dog was building generic beige boxes. The "wonder years" were over.
This collection of over 300 adverts attempts to tell something of that story...
February 1987
"New Amiga 500 - Now other home computers are just toys"
The original Amiga, or A1000 as it came to be known, nearly didn't make it when it launched in 1986, as Commodore was going through some major financial problems whilst its potential saviour machine w...
June 1987
Atari 520STM: To help you destroy the aliens, we've massacred the price
The Atari 520STM was fundamentally the same machine as the previous ST model, except that it came with a built-in TV modulator and had its OS and GEM graphics manager supplied in ROM. The "special off...
August 1989
The Archimedes A3000
The A3000 was an update of the original Archimedes - also known in at least some parts of the press as the ARM - which had been launched in 1987 and which first started shipping to dealers in early Au...
December 1984
On average, there is one new software package written for the IBM Personal Computer every day
IBM's original PC - the 5150 - spawned a whole new era of generic, dull and identi-kit computers which ended up trouncing everything that had gone before. However, this was not so much to do with IBM ...
January 1977
Introducing Sol Systems - A complete computer/terminal concept
First shipped only one month before the date of this advert, in December 1976, the Sol-20, designed by Lee Felsenstein, was an S-100-based system which offered a range of CPU options (according to the...
April 1990
The Atari Portfolio - the power of a PC in the palm of your hand!
Sometimes considered as the very first true IBM-compatible portable and originally known as the PocketPC, but eventually christened the Portfolio or Folio (depending upon source) specifically for the ...
November 1987
Z88: Buying a powerful personal computer is no longer a big issue. Or a big deal.
After the financial turmoil bought on by the QL fiasco - late delivery, dodgy early firmware and the curse of the Microdrive - together with other disasters like the Pocket TV and the C5, developed by...
December 1986
Programming the 68000 by Metacomco
St Pauls, Bristol-based Metacomco had been quietly writing system software and compilers for the Motorola 68000 processor, and had also previously licenced its own 8086 Basic interpreter for $800,000 ...
December 1986
Commodore Amiga - astounding by any stretch of the imagination
The Amiga, code-named "Lorraine", was first demonstrated to a select few at June 1984's CES show in Chicago, by Amiga, a company founded by Jay Miner, one of the original designers of the famous Atari...
December 1984
Here's an up-front saving on the Tandy 16K Colour Computer 2
Here's a festively-themed advert for the second version of Tandy's Colour Computer, or "CoCo". With £20 off coz it's Christmas, the CoCo was available for only £99.95 - only £320 in 2019 money. Still ...
October 1982
Decision 1 - the only machine that runs almost everything
The Decision 1 from Morrow Designs appeared to be at something of a crossroads, taking with it the S100 bus and to some extent the 8-bit Z80A processor, both from the 1970s, into the 68000-based 1980s...
July 1987
You'd better believe this... or you won't believe our prices
Michael Dell started out at the age of 13 selling mail-order stamps, and by the time he was at High School he was earning some $17,000 a year selling newspaper subscriptions with the aid of an Apple I...
December 1985
BBC External Services
This advert seems to represent the end of a period of retrenchment for Acorn following a difficult year which had seen it bailed out by Italian company Olivetti back in February. For most of the year ...
October 1983
New Zorba 2000 Series - Now with Full 9" Screen
This almost-comedy wannabe hack at the Osborne and Kaypro market, with its claim that cramming 80 columns on to a "massive" 9" screen is somehow a good thing, appeared in 1983 and was considered as on...
October 1983
The best software on earth comes from Psion
Psion made its name as a software company writing mainly for Sinclair's machines, starting with the ZX80 and including the one featured in this advert - the ZX Spectrum. As well as the introductory ca...