A history of the microcomputer industry in 300 adverts
Commodore
May 1979
Britain is a nation of PET lovers - the No. 1 computer in the UK
This advert shows the original Chiclet-style 4K PET, retailing for £520 inclusive - about £3,730 in 2026 terms. At around this time, the newer 4000 series - 16K and 32K models, wi...
Micronix
June 1983
Introducing the Micronix 80HD - a complete microcomputer on a single board
Single board computers - like the Raspberry Pi - are still quite popular, especially with hobbyists as they're often small and have low power requirements. The fun with this adv...
Commodore
January 1980
If you want what's best for your PET, choose Commodore software
This is an advert for Commodore's own software tentacle, which was placed in many Commodore - as well as general computing - magazines of the day, and which ran for at least six m...
Tandy/Radio Shack
August 1979
New low price for Level 1 BASIC 4K RAM
The TRS-80 was one of the "1977 Trinity" - which also included the Commodore PET and the Apple II. They were the first three modern personal computers - micros that could be taken...
Apple
August 1979
Keen Computers takes you into the future with the Apple II
This is a third-party advert for the Apple II, one of the "1997 Trinity" of computers that changed the landscape of computing. Apple, true to form ever since, was the most expen...
Cromemco
August 1979
Cromemco System Three - the professional one
With a 4MHz Z80A CPU and an expansive 21 card slots, the System 3 was particulary impressive in being able to address 16MB of memory - a fairly fantastical amount in 1979, where 4...
Transam
October 1980
Tuscan from Transam - Take a step up to your next computer!
Another entry in the "who?" category is this advert for the "Tuscan", from little-known British computer company Transam. It was yet another Z80-based system with an S-100 bus, b...
Sinclair
October 1980
Britain's first complete computer kit - Sinclair ZX80
The ZX80, designed by Jim Westwood and launched on January 29th 1980, was Sinclair's first real computer and was the machine that helped really start the UK's home computer indust...
Intel
November 1977
Intel delivers SDK-85. It's the quickest way to sink your teeth into 8085 design
Back in the 1970s, almost every time a new CPU came out it would most likely possess an entirely new instruction set. Even within the same range of computers, often code would h...
Tandy/Radio Shack
November 1977
The first complete, low-cost microcomputer system for business, home or education - TRS-80
Technically, it wasn't - the Commodore PET was launched several months before the TRS-80 at the January Consumer Electronics Show and as such was the first of the "1997 Trinity" (...
Apple
November 1977
Introducing Apple II - You've just run out of excuses for not owning a personal computer
The Apple II was one of the "1977 Trinity" - along with the Commodore PET and the Radio Shack TRS-80 - which were the first three true personal computers to be launched. The PET ...
North Star
November 1977
Horizon - The complete computer. Look to the North Star Horizon
[extra: NorthStar_PCw_1985-03_001.webp|photo from a review of the North Star Dimension in Personal Computer World, © Personal Computer World March 1985]The North Star Horizon...
Cromemco
January 1977
Cromemco Z-1: This is the industry's most powerful microcomputer
This advert is for a Z80-based machine on an S-100 bus, similar in form to many of the computers of the time such as the Intel-based IMSAI 8080, which is not surprising as it was ...
IMSAI
January 1977
Experience the excitement of owning the finest personal computer - IMSAI 8080
This is another advert for the IMSAI 8080, as used by Matthew Broderick's character David Lightman in the classic nerd-film "War Games", although at least when this advert came ou...
Compucolor Corporation
July 1977
Now $2750 - America's lowest-priced personal computer system with color graphics
The Compucolor 8001 was an Intel 8080-based personal computer which upped the ante compared to other machines like the Cromemco and the IMSAI 8080 by having a real keyboard, 34 I/...