A history of the microcomputer industry in 300 adverts

Transam
February 1982
The model of good business: Tuscan - the all-British microcomputer
Perhaps the chosen name - Tuscan - in the context of "all British" was meant to be ironic, but anyway this machine, an update of the regular Tuscan which had been launched the yea...

Commodore
February 1982
Sinclair Owners - We'll give you £50 trade-in when you trade-up!
This is a curious attempt from Commodore to woo users of the ZX80 and ZX81 - small, low-memory and purely home computers that plugged into the television and could by held in one ...

Sharp
February 1982
First time on Earth - Sharp MZ-80B
Perhaps unique in laying claim to some sort of extra-terrestrial origin, comes this advert for the Sharp MZ-80B. The "large" integrated screen had 320x300 pixel resolution and i...

Apple
February 1982
The new Apple III - More computer power on your desk-top
This would seem to be the "missing link" Apple computer, as the world and popular culture seems not to register anything about it, and Apple's own history seems to skip from the ...

DAI
February 1982
The DAI personal computer is here - High performance - High value
When Texas Instruments was developing its TI-99/2 and TI-99/4 computers, it knew that producing a PAL/SECAM version would be a hassle. Indeed, when the TI-99/4 finally launched ...

Sinclair
February 1982
Sinclair ZX81 Personal Computer - the heart of a system that grows with you
This advert was quite an impressive 4-page spread which featured in several computer magazines and was used to advertise the ZX81, which launched in the UK in March 1981. The ZX8...

LSI
February 1982
The new micro from LSI - Putting Britain back in front
It's another random entry in the "who?" category, from paid-up flag-flying British company LSI - not to be confused with Lear Siegler Incorporated, a US terminal manufacturer - w...

Texas Instruments
July 1982
You can't get a home computer from Texas Instruments under 16K RAM
Here is an advert from the company that did quite a bit to shake up the 1970s calculator market, and in doing so caused Commodore to buy MOS Technology and with it the 6502, which...

Transam
July 1982
Over forty of the world's leading software houses have one thing in common - Transam Microsystems
It's another advert from Transam Microsystems Limited, showing a generic Transam box, that might be a Tuscan, in the "PET on steroids" style that Transam seemed to like, together ...

IBM
July 1982
The IBM Personal Computer, from £2,890
This is a third-party advert for the original Intel 8088-based 5150 IBM PC, the computer which defined the "PC" for a generation or two. In Europe, the Sirius/Victor 9000, which...

DAI
July 1982
When you outgrow your personal computer, that's the time you'll wish you-d bought a DAI
Rather than being the name of a computer made by a staunchly Welsh computer company, the curiously-shaped DAI comes from Belgian company Data Applications International. It had ...

Atari
July 1982
The graphic difference between Atari computers and all the others
The Atari 800 and its cheaper membrane-keyboard sibling the Atari 400 were the result of a project that was kicked off soon after the launch of the legendary Atari 2600 "Woody" ga...

Sinclair
July 1982
New! Sinclair ZX81 Personal Computer
This is another common advert for Sinclair's ZX81 - the home computer which shipped with only 1K RAM, although Sinclair's BASIC was heavily tokenised and so it wasn't quite as bad...

Ithaca InterSystems
June 1981
Outside of the garden you need a computer that can grow - Ithaca InterSystems DPS-1
This adverts shows one of many ageing Zilog Z80-based machines of this era running on an S-100 bus: the DPS-1, from Ithaca InterSystems, founded in Ithaca, New York, in 1977. Th...

Commodore
November 1984
Commodore 64 - The Advanced Home Computer
This is a nice 4-page gate-fold sales brochure for the computer that remains the best-selling home computer of all time - the Commodore 64. The brochure, printed for the UK market ...