A history of the microcomputer industry in 300 adverts

Torch
23rd June 1984
Unicorn - Five new channels for the BBC. Here's the full programme.
A few months before the launch of Torch's Graduate - an attempt at a complete IBM PC "plug-in module" for the BBC - comes the Unicorn. This was a range of what were effectively ...

EACA/Genie
June 1983
GENIE - able
A simple advert from Lowe Computers (formerly Lowe Electronics) - the sole UK importers of the Genie series of computers, built by enigmatic Hong Kong company EACA - which nicely ...

Gemini Micro
July 1983
Galaxy 2 Computer System - Whatever requirements you have
This advert for the British-made Galaxy 2, from Gemini Microcomputers of Amersham, Buckinghamshire, seemed to have been around for ever - in fact the spec of twin Z80A processors ...

Acorn
March 1984
Free software, only £225
Looking much like its contemporary - the Prestel adapter - and with the same BBC Micro case-matching shape, Acorn's new Teletext adapter was perhaps better value as at least the c...

Olympia
March 1984
All microcomputers are made for tomorrow. But what about the day after?
Here's another also-ran in the micro stakes from yet another typewriter company - Olympia International. The curiously-named "People" was an 8086-based machine that ran either C...

Microsoft
July 1983
The battle is over: MS-DOS has become the dominant 16-bit operating system
There's nothing like a bit of gloating, and this advert certainly has it in spades, featuring as it does a set of quotes about how Microsoft's MS-DOS had killed off CP/M to become...

Haywood
June 1983
Haywood: When the British make something, it's really something
It's tempting with 20/20 hindsight to giggle about bespoke single-task machines like the oddly-named Haywood 9000 Composite in the light of the all-purpose IBM Micro, which dawned...

ICL
July 1983
ICL: We should be talking to each other
ICL had been formed as a 10%-nationalised company in 1968 by the Harold Wilson Government. It brought together a disparate range of computer companies, including English Electri...

Gulfstream/Bytec
June 1983
Hyperion - The world's most powerful portable computer
Sadly, this particular Gulfstream was nothing to do with the rarified world of luxury executive jets but was rather more prosaically a subsidiary of Canadian company Bytec. The ...

TDI/Sage
July 1983
Sage Computer Technology: The wise man's choice
The Sage family of micros - looking as they do like 5.25" floppy disk units in this advert, which is another accessiblity fail with its low-contrast black-text-on-dark-brown colou...

Cifer
June 1983
Cifer: When a microprocessor costs £3, why make do with one?
The Series 1, from Wiltshire-based Cifer - a company which had been "at the forefront of computer technology for over ten years" and which had a "bread and butter business in term...

HH
July 1983
The Tiger from HH
Whilst there had already been a few computers produced by regular electronics companies, such as Heathkit with its H9, there's probably no other example of a company that was famo...

Acorn
25th August 1983
Kenneth Kendall: Now in chip form
This advert is for a speech synthesis chip for the BBC Micro which used the voice of one of the greats of 1970s television news broadcasting - Kenneth Kendall. It's a nice bit o...

NCR
March 1984
Discover the remarkable NCR Decision Mate V
Hot on the heels (well, not really) of 1962's NCR 390, comes National Cash Register's Decision Mate V. It was a dual-processor machine, with an 8-bit Zilog Z80 and a 16-bit Inte...

Apple
October 1983
Lisa is much more than a computer
Featured in this back-of-the magazine third-party advert, the ill-fated Lisa was the first mass-market computer to offer the full "WIMP" - Windows, Icons, Mouse, Pointer - experie...