A history of the microcomputer industry in 300 adverts

NEC
March 1984
NEC personal computers
NEC was another of those companies, like Texas Instruments and Commodore, that was vertically intergrated - in this case making the computers as well as - according to the advert ...

Zen
February 1983
Solve the "Which microcomputer to buy" puzzle in six easy moves
There's nothing quite like an advert without a photo of the thing you're selling to really promote it, although this one does at least feature a custom Rubik's cube. That's mayb...

Microsoft
March 1984
There are spreadsheets and spreadsheets. And there's Multiplan
Multiplan was part of the wave of spreadsheet software that followed on from the release of Visicalc for the Apple II in 1979. It had been written in such a way that it could be...

Intertec
September 1983
Intertec offers the warranty your first computer should have offered
Intertec - based in Columbia, South Carolina, US - had been founded as a terminal manufacturer in 1973. It then launched its Z80-based SuperBrain micro in 1979, which seemed to be...

Fujitsu
March 1984
Personal computers from Fujitsu. Japan's leading computer manufacturer
Founded in 1923 as a joint venture between Furukawa Electric Co. Limited and Seimens of Germany, originally as a telecommunications company, Fujitsu was part of the much-feared Ja...

Orb Micro
March 1984
The ORB Microcomputer from ABS Computers
Possibly the funkiest-looking microcomputer ever built, the Orb from ABS Computers of Brighton came in one of eight possible colours, including orange which, according to Personal...

Xcalibur
March 1984
The Xcalibur portable: The Apple IIe-based system for people on the move
This is another advert for an official Apple clone from the days before Apple changed its mind and decided it wasn't going to allow such things. Rather than a straight-up Apple ...

Commodore
March 1984
To get the most out of your new computer, you really need to use your feet
The SX-64 "portable" wasn't a new idea as there had been similar attempts at luggables in the past, for instance the Digital Group's Mini Bytemaster - although this did have a muc...

Ferranti
March 1984
The new Argus Pro-personal. Above all, a true 16-bit computer
Ferranti was a major UK-based electrical engineering firm which had been established in 1885. It had built its first computer in 1951, but was perhaps more well-known in the mic...

Commodore
April 1990
PC 20: Now you can master a business computer in just a few simple steps
This advert is almost an epitaph for Commodore as well as the whole early micro industry since the first "modern" personal computer, Commodore's own PET. From those first few ma...

Comart
October 1983
The Comart Communicator: One computer system that won't sink in to obsolescence
One popular theme that ran through microcomputer advertising throughout this era is that of a simmering paranoia about being "left behind". This was, of course, understandable a...

Triumph-Adler
February 1983
Triumph Adler makes it all refreshingly simple with the Alphatronic micro
Triumph-Adler, originally of Germany, was first bought out by the US Royal Typewriter Co. in 1969 and then, more implausibly, by German car-giant Volkswagen, which acquired a major...

Osborne
January 1983
Every week, more and more people like you are going to work with an Osborne personal business computer
The Osborne One was designed by Lee Felsenstein, who had designed Processor Technology's Sol computer back in 1976, and was heavily influenced by Alan Kay's Note Taker concept at ...

Alpha Micro
September 1983
As your company goes places, will your computer grow with it?
It's another advert for the Alpha Micro, not to be confused with the Alphatronic Micro produced by Triumph-Adler. It's an upgrade to the original Alpha - which was around in 198...

Tycom
March 1983
Microframe - Future-proof computing systems from under £3000
With a futurist "space cargo"-style modular box construction, the "future proof" Microframe seemed to live up to its name. Although not directly billed as an IBM compatible, it ...