A history of the microcomputer industry in 300 adverts

Acorn
June 1983
A two-minute operation turns your BBC Micro into the heart of a word-processor
Although didn't do much outside its home market, the Acorn BBC Micro Model B was quite a big thing in the UK. Its popularity in the UK was largely thanks to a unique collaboratio...

Commodore
1st September 1981
The Commodore Computer Range Price List
This advert is a sales-channel price list for later-model Commodore PET computers. Prices ranged from £632.50 for the entry-level 16K 40-column 12" screen PET 4016 (about £3,390 ...

Commodore
7th October 1979
Chessmate Electronic Chess Opponent - a player you'll find hard to beat at a price that's impossible to beat
As well as the PET/CBM range of computers and the continuation of the calculator line, which had survived the Calculator Wars of the mid 1970s, Commodore wasn't averse to putting ...

Acorn
1983
Acorn Electron
This sales brochure, featuring a very Salvador Dali-esque painting including a Rubik's Cube - one of the defining icon of the 1980s - was for the Acorn Electron, sometimes known a...

Commodore
1974
Four Calculators in One - The Complete Computer!
From back in the day when a calculator could cost a week or two's wages comes a few adverts for Commodore calculators, dating from 1974 to 1976. The first is for Commodore's 410...

Commodore
December 1981
You don't need a degree to use a VIC-20 Home Computer - just a degree of common sense
This advert, given that it shows a Mark 1 VIC-20 without the bundled tape drive that soon came long, probably comes from late 1981 - the year that the VIC-20 was launched in the UK...

Commodore
1981
Thanks to Commodore Computer we now use computer simulation to test heat pump and solar design applications
So says Cristoph Sobotta, R&D Director of Stiebel Eltron, in this US advert. Stiebel Eltron was based in West Germany and came under the purview of Commodore Germany, which was ...

Commodore
1978
Introducing the Pedigree PET - 8K only £499
The PET was the indirect result of a project by MOS Technology of Pennsylvania to develop its 6500 series of microprocessors, which had been designed as drop-in replacements for M...

MITS
December 1976
"MITS Altair 680 - The Small Wonder of the Micro-World"
This advert for the Altair 680 from MITS (Micro Instrumentation and Telemetry Systems) appeared in Popular Electronics at the end of 1976, about a year after this computer was fir...

MITS
December 1976
"The Legendary MITS Altair 8800"
Perhaps the most famous early computer is the MITS Altair 8800, from Micro-Instrumentation Telemetry Systems, otherwise known as MITS. This advert is for the "b" revision of the...

IMSAI
December 1976
If you thought a rugged, professional yet affordable computer didn't exist, think IMSAI 8080
IMSAI - an abbreviation of "Information Management Sciences Associates Incorporated" - was founded in San Leandro, California, in 1973 as a consulting firm providing mainframe ser...

Commodore
May 1979
Britain is a nation of PET lovers - the No. 1 computer in the UK
This advert shows the original Chiclet-style 4K PET, retailing for £520 inclusive - about £3,730 in 2025 terms. At around this time, the newer 4000 series - 16K and 32K models, wi...

Micronix
June 1983
Introducing the Micronix 80HD - a complete microcomputer on a single board
Single board computers - like the Raspberry Pi - are still quite popular, especially with hobbyists as they're often small and have low power requirements. The fun with this adv...

Commodore
January 1980
If you want what's best for your PET, choose Commodore software
This is an advert for Commodore's own software tentacle, which was placed in many Commodore - as well as general computing - magazines of the day, and which ran for at least six m...

Tandy/Radio Shack
August 1979
New low price for Level 1 BASIC 4K RAM
The TRS-80 was one of the "1977 Trinity" - which also included the Commodore PET and the Apple II. They were the first three modern personal computers - micros that could be taken...