A history of the microcomputer industry in 300 adverts

Apple
August 1979
Keen Computers takes you into the future with the Apple II
This is a third-party advert for the Apple II, one of the "1997 Trinity" of computers that changed the landscape of computing. Apple, true to form ever since, was the most expen...

Cromemco
August 1979
Cromemco System Three - the professional one
With a 4MHz Z80A CPU and an expansive 21 card slots, the System 3 was particulary impressive in being able to address 16MB of memory - a fairly fantastical amount in 1979, where 4...

Transam
October 1980
Tuscan from Transam - Take a step up to your next computer!
Another entry in the "who?" category is this advert for the "Tuscan", from little-known British computer company Transam. It was yet another Z80-based system with an S-100 bus, b...

Sinclair
October 1980
Britain's first complete computer kit - Sinclair ZX80
The ZX80, designed by Jim Westwood and launched on January 29th 1980, was Sinclair's first real computer and was the machine that helped really start the UK's home computer indust...

Intel
November 1977
Intel delivers SDK-85. It's the quickest way to sink your teeth into 8085 design
Back in the 1970s, almost every time a new CPU came out it would most likely possess an entirely new instruction set. Even within the same range of computers, often code would h...

Tandy/Radio Shack
November 1977
The first complete, low-cost microcomputer system for business, home or education - TRS-80
Technically, it wasn't - the Commodore PET was launched several months before the TRS-80 at the January Consumer Electronics Show and as such was the first of the "1997 Trinity" (...

Apple
November 1977
Introducing Apple II - You've just run out of excuses for not owning a personal computer
The Apple II was one of the "1977 Trinity" - along with the Commodore PET and the Radio Shack TRS-80 - which were the first three true personal computers to be launched. The PET ...

North Star
November 1977
Horizon - The complete computer. Look to the North Star Horizon
The North Star Horizon might be filed under the "who or what?" category of computers, however judging by the regularity of the company's adverts in magazines of the day it was ar...

Cromemco
January 1977
Cromemco Z-1: This is the industry's most powerful microcomputer
This advert is for a Z80-based machine on an S-100 bus, similar in form to many of the computers of the time such as the Intel-based IMSAI 8080, which is not surprising as it was ...

IMSAI
January 1977
Experience the excitement of owning the finest personal computer - IMSAI 8080
This is another advert for the IMSAI 8080, as used by Matthew Broderick's character David Lightman in the classic nerd-film "War Games". At least when this advert came out the mac...

Compucolor Corporation
July 1977
Now $2750 - America's lowest-priced personal computer system with color graphics
The Compucolor 8001 was an Intel 8080-based personal computer which upped the ante compared to other machines like the Cromemco and the IMSAI 8080 by having a real keyboard, 34 I/...

Commodore
June 1983
Commodore VIC-20 - Let Commodore expand your horizons
Even though the Commodore 64 had been launched the year before, the VIC-20 was still shifting units - it would end up selling over 2.5 million before it was discontinued in 1985, ...

Tandy/Radio Shack
18th August 1983
New TRS-80 Model 4 - from Tandy
Proving that sometimes the same model can live on seemingly for ever, at least in name, is this advert for the TRS-80 Model 4. The original TRS-80, one of the "1977 Trinity", had...

Mattel
18th August 1983
With Aquarius you won't get left behind
Very much an also-ran in the home/personal computer race comes this advert for a Mattel Aquarius - a Z80-based unit with a chiclet keyboard built for Mattel by Far East-based Rado...

Oric
18th August 1983
Oric-1 16K and 48K Micros
The Oric was aimed at the Sinclair Spectrum market - the models and prices were similar, and even the graphics in the advert alluded to the Spectrum's product design. It's nearly...