Hawk Advert - December 1982
From Practical Computing
The Hawk has hatched!
Hawk Computers had been around since at least 1978[1] but seemed to have been fairly invisible, with this being the first advert noticed anywhere apparently featuring it.
The company appeared to have always had a particular focus on reliability and integrity of data, with this particular machine - the Hawk 1210 - being supplied with several unusual features.
These included a three-way key switch "to prevent unathorised access", a reset buzzer for some reason, continuously-running background diagnostics and, more usefully, an interlock which prevent the machine from being powered down whilst a disk was loaded, a feature which prevented accidental corruption of data.
It was also constructed with a strong metal case and came with a cleaner switched-mode power supply, which apparently catered for the "dirty and variable mains often found in industrial environments".
Otherwise, it was a reasonably normal "perfectly adequate" 4MHz Z80-based CP/M 2.2 machine - or Z 8 øA as the advert would have it - albeit with a minimum of 66K memory, possibly providing an extra 2K above the usual 64K, just for video memory.
The advert also shows, as well as a broken bird's egg, the cardboard shipping "floppy disk" still in the disk drive, with its "remove before use" tab still sticking out.
Date created: 08 March 2026
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