A history of the microcomputer industry in 300 adverts
HH
July 1983
The Tiger from HH
Whilst there had already been a few computers produced by regular electronics companies, such as Heathkit with its H9, there's probably no other example of a company that was famo...
Acorn
25th August 1983
Kenneth Kendall: Now in chip form
This advert is for a speech synthesis chip for the BBC Micro which used the voice of one of the greats of 1970s television news broadcasting - Kenneth Kendall. It's a nice bit o...
NCR
March 1984
Discover the remarkable NCR Decision Mate V
Hot on the heels (well, not really) of 1962's NCR 390, comes National Cash Register's Decision Mate V. It was a dual-processor machine, with an 8-bit Zilog Z80 and a 16-bit Inte...
Apple
October 1983
Lisa is much more than a computer
Featured in this back-of-the magazine third-party advert, the ill-fated Lisa was the first mass-market computer to offer the full "WIMP" - Windows, Icons, Mouse, Pointer - experie...
NEC
March 1984
NEC personal computers
NEC was another of those companies, like Texas Instruments and Commodore, that was vertically intergrated - in this case making the computers as well as - according to the advert ...
Zen
February 1983
Solve the "Which microcomputer to buy" puzzle in six easy moves
There's nothing quite like an advert without a photo of the thing you're selling to really promote it, although this one does at least feature a custom Rubik's cube. That's mayb...
Microsoft
March 1984
There are spreadsheets and spreadsheets. And there's Multiplan
[extra: multiplan.webp|My own 150x150-cell business model Multiplan spreadsheet print-out on the wall above my desk at Soman-Wherry Press, Norwich, in 1988. It was created on the...
Intertec
September 1983
Intertec offers the warranty your first computer should have offered
Intertec - based in Columbia, South Carolina, US - had been founded as a terminal manufacturer in 1973. It then launched its Z80-based SuperBrain micro in 1979, which seemed to be...
Fujitsu
March 1984
Personal computers from Fujitsu. Japan's leading computer manufacturer
Founded in 1923 as a joint venture between Furukawa Electric Co. Limited and Seimens of Germany, originally as a telecommunications company, Fujitsu was part of the much-feared Ja...
Orb Micro
March 1984
The ORB Microcomputer from ABS Computers
Possibly the funkiest-looking microcomputer ever built, the Orb from ABS Computers of Brighton came in one of eight possible colours, including orange which, according to Personal...
Xcalibur
March 1984
The Xcalibur portable: The Apple IIe-based system for people on the move
This is another advert for an official Apple clone from the days before Apple changed its mind and decided it wasn't going to allow such things. Rather than a straight-up Apple ...
Commodore
March 1984
To get the most out of your new computer, you really need to use your feet
The SX-64 "portable" wasn't a new idea as there had been similar attempts at luggables in the past, for instance the Digital Group's Mini Bytemaster - although this did have a muc...
Ferranti
March 1984
The new Argus Pro-personal. Above all, a true 16-bit computer
Ferranti was a major UK-based electrical engineering firm which had been established in 1885. It had built its first computer in 1951, but was perhaps more well-known in the mic...
Commodore
April 1990
PC 20: Now you can master a business computer in just a few simple steps
This advert is almost an epitaph for Commodore as well as the whole early micro industry since the first "modern" personal computer, Commodore's own PET. From those first few ma...
Comart
October 1983
The Comart Communicator: One computer system that won't sink in to obsolescence
One popular theme that ran through microcomputer advertising throughout this era is that of a simmering paranoia about being "left behind". This was, of course, understandable a...