A history of the microcomputer industry in 300 adverts

Intertec
September 1983
Intertec offers the warranty your first computer should have offered
Intertec - based in Columbia, South Carolina, US - had been founded as a terminal manufacturer in 1973. It then launched its Z80-based SuperBrain micro in 1979, which seemed to be...

Fujitsu
March 1984
Personal computers from Fujitsu. Japan's leading computer manufacturer
Founded in 1923 as a joint venture between Furukawa Electric Co. Limited and Seimens of Germany, originally as a telecommunications company, Fujitsu was part of the much-feared Ja...

Orb Micro
March 1984
The ORB Microcomputer from ABS Computers
Possibly the funkiest-looking microcomputer ever built, the Orb from ABS Computers of Brighton came in one of eight possible colours, including orange which, according to Personal...

Xcalibur
March 1984
The Xcalibur portable: The Apple IIe-based system for people on the move
This is another advert for an official Apple clone from the days before Apple changed its mind and decided it wasn't going to allow such things. Rather than a straight-up Apple ...

Commodore
March 1984
To get the most out of your new computer, you really need to use your feet
The SX-64 "portable" wasn't a new idea as there had been similar attempts at luggables in the past, for instance the Digital Group's Mini Bytemaster - although this did have a muc...

Ferranti
March 1984
The new Argus Pro-personal. Above all, a true 16-bit computer
Ferranti was a major UK-based electrical engineering firm which had been established in 1885. It had built its first computer in 1951, but was perhaps more well-known in the mic...

Commodore
April 1990
PC 20: Now you can master a business computer in just a few simple steps
This advert is almost an epitaph for Commodore as well as the whole early micro industry since the first "modern" personal computer, Commodore's own PET. From those first few ma...

Comart
October 1983
The Comart Communicator: One computer system that won't sink in to obsolescence
One popular theme that ran through microcomputer advertising throughout this era is that of a simmering paranoia about being "left behind". This was, of course, understandable a...

Triumph-Adler
February 1983
Triumph Adler makes it all refreshingly simple with the Alphatronic micro
Triumph-Adler, originally of Germany, was first bought out by the US Royal Typewriter Co. in 1969 and then, more implausibly, by German car-giant Volkswagen, which acquired a major...

Osborne
January 1983
Every week, more and more people like you are going to work with an Osborne personal business computer
The Osborne One was designed by Lee Felsenstein, who had designed Processor Technology's Sol computer back in 1976, and was heavily influenced by Alan Kay's Note Taker concept at ...

Alpha Micro
September 1983
As your company goes places, will your computer grow with it?
It's another advert for the Alpha Micro, not to be confused with the Alphatronic Micro produced by Triumph-Adler. It's an upgrade to the original Alpha - which was around in 198...

Tycom
March 1983
Microframe - Future-proof computing systems from under £3000
With a futurist "space cargo"-style modular box construction, the "future proof" Microframe seemed to live up to its name. Although not directly billed as an IBM compatible, it ...

Hotel Microsystems
March 1983
The new British Minstrel with Winchester drive
This machine and advert is such a spectacular throw-back that it had to be included. It's for the "New" British Minstrel, as produced by the oddly-named Hotel Microsystems Limit...

Corvus
March 1983
32/16-bit power and unique versatility at your fingertips
The Corvus Concept was one of several 32/16-bit machines appearing at the time, like the Fortune 32:16 or Sage II, in an era when 16-bit machines were only really getting going an...

Transam
March 1983
Portable micros - taking the computer a step further
This is one of a few adverts that appeared around about the same time which could be read as something of a sad coda on the life of Transam Microsystems Limited. Transam had star...