A history of the microcomputer industry in 300 adverts
Comart
October 1983
The Comart Communicator: One computer system that won't sink in to obsolescence
One popular theme that ran through microcomputer advertising throughout this era is that of a simmering paranoia about being "left behind". This was, of course, understandable a...
Triumph-Adler
February 1983
Triumph Adler makes it all refreshingly simple with the Alphatronic micro
Triumph-Adler, originally of Germany, was first bought out by the US Royal Typewriter Co. in 1969 and then, more implausibly, by German car-giant Volkswagen, which acquired a majo...
Osborne
January 1983
Every week, more and more people like you are going to work with an Osborne personal business computer
The Osborne One was designed by Lee Felsenstein, who had designed Processor Technology's Sol computer back in 1976, and was heavily influenced by Alan Kay's Note Taker concept at ...
Alpha Micro
September 1983
As your company goes places, will your computer grow with it?
It's another advert for the Alpha Micro, not to be confused with the Alphatronic Micro produced by Triumph-Adler. The AM 1062 model shown in the advert was an upgrade to the ori...
Tycom
March 1983
Microframe - Future-proof computing systems from under £3000
With a futurist "space cargo"-style modular box construction, the "future proof" Microframe seemed to live up to its name. Although not directly billed as an IBM compatible, it ...
Hotel Microsystems
March 1983
The new British Minstrel with Winchester drive
This machine and advert is such a spectacular throw-back that it had to be included. It's for the "New" British Minstrel, as produced by the oddly-named Hotel Microsystems Limit...
Corvus
March 1983
32/16-bit power and unique versatility at your fingertips
The Corvus Concept was one of several 32/16-bit machines appearing at the time, like the Fortune 32:16 or Sage II, in an era when 16-bit machines were only really getting going an...
Transam
March 1983
Portable micros - taking the computer a step further
This is one of a few adverts that appeared around about the same time which could be read as something of a sad coda on the life of Transam Microsystems Limited. Transam had star...
Iotec
March 1983
Our professional-series integrated business systems software is free
Winner of the award for most puzzling advertising campaign must surely go to Iotec, which for the best part of a year seemed to feature adverts all in black with just the word "io...
Texas Instruments
October 1983
The unbeatable TI home computer. It's all the computers your family will ever need
[extra: mike_lunch_pocw_1983-10-06-m.webp|The improbably-named Mike Lunch, © Popular Computing Weekly, 6th October 1983|200]TI's pushing of Commodore out of the calculator ma...
Torch
October 1983
A history of communications: part 1
This colourful and quintessentially 80s advert from Torch was one of two sequential adverts in Personal Computer World and provides a nice summary of the company's output so far. ...
Digital Research
February 1983
CP/M Graphics - your ticket to success
Intergalactic Digital Research was founded by Gary Kildall, along with his wife Dorothy, in 1976, three years after Kildall first wrote CP/M - the first-ever disk operating system...
Globe Business Machines
April 1983
If you want to help with research, buy someone else's computer
At almost the anatomically complete-opposite end of the scale to Commodore's Maureen the Elephant comes this advert featuring cute guinea pigs, from little-known Globe Business Ma...
Coleco
December 1983
Meet Adam: the Colecovision family computer system
Coleco's Adam was announced in a "blaze of publicity" during the summer of 1983 and appeared to be a major breakthrough in price, with Popular Computing Weekly suggesting that it ...
Amstrad
September 1985
Get even more attached to your Amstrad
Many computer companies of the time seemed to be happy to rely on third parties to produce peripherals for their machines, particularly Acorn which was famous for its long timesca...