A history of the microcomputer industry in 300 adverts

Opus
April 1987
In a class on its own: Opus PCII
Opus was another of those companies, like Memotech, that had started out as a technology supplies company, selling things like the Discovery system for the Spectrum, which combine...

Comart
December 1984
From a Single Comart Workstation... The Mighty Comart System Grows
This is another entry in the IBM-alike pantheon, from one of several companies of the time that started out as re-sellers or importers. Comart had been importing systems from co...

ITT
January 1980
The ITT 2020 Micro-computer system: No, this is not a typewriter!
The ITT 2020's claim to fame is that it was the first officially-licenced Apple II Plus clone made specifically for the European market. Despite being a clone, it differed in a ...

Wren Computers
December 1984
The Wren Executive: Carry the company in your hand, not on your shoulders
Billed as a portable, but really just a luggable along the lines of the much earlier IMSAI PCS-80/30 from 1978 or the more contemporary KayPro, the Wren was built by Thorn/EMI, a ...

Tandata
December 1984
Tandata Tm 200: Open up a new world of communications to your micro
Tandata Design Consultants formed out of Tangerine, the makers of the Microtan 65, as a designer and manufacturer of modems and communications equipment. The top end of Tandata's ...

ACT/Apricot
December 1984
The answer is an Apricot from ComputerWorld
Applied Computer Techniques - ACT - had previously been importing the Chuck Peddle-designed Victor 9000, which was known as the ACT Sirius in the UK, and before that it was a supp...

Epson
January 1987
The new Epson PC Plus. It makes others look like PC Plod
This is yet another entry in the pantheon of almost-identical beige boxes that came to define the industry for years. It's the hard-disk-based update of Epson's previous and uni...

Amstrad
January 1987
Compatible with you know who, priced as only we know how
At £449 (£1,640 in 2025) Amstrad wasn't wrong, although that was for the machine which only had a single floppy. The more useful version with a 10MB hard disc drive retailed at ...

Torch
December 1984
The best thing next to a BBC Micro
Available at around the same time as Torch's "Graduate", Torch's Z80-based ZEP100 was considered by Personal Computer News to be by far the better system out of the two for BBC Mi...

Laskys
December 1984
Laskys - Win a Peugeot 205 GT
Here's another advert for non-computer company Laskys, stalwart of the micro revolution on the High Streets of the UK for several years. Laskys adverts often represent the zeitg...

Psion
January 1987
If it weren't a handheld computer, it would be an XJS juggernaut
Psion had started out in 1980 as a producer of software for Sinclair's ZX80 - although founder David Potter's first output had been some utilities for Acorn's Atom - and went on ...

Sinclair
January 1984
ZX Interface 2 - the new ROM cartridge and joystick interface
The Interface 2 was an update to the existing Interface 1 (formerly known as the ZX Expansion Module), a device required in tandem with the concurrently-launched Microdrive, which ...

Atari
February 1984
Introducing the Atari XL Home Computers
Commodore had already run adverts for the VIC-20 with the celebrity endorsement of William Shatner and game-show host Henry Morgan in the US, and had used legendary 70s comedian R...

Atari
January 1984
As your experience grows, so can your Atari 600XL
The 600XL was one of two computers launched by Atari - the other being the 800XL - at the summer 1983 Consumer Electronics Show in Chicago. It was available in the UK in quantit...

Tulip/Compudata
11th February 1984
It's lonely at the top: Tulip System 1 of Compudata
Founded in 1979 as Compudata, Tulip Computers is worth a mention for a couple of reasons. Firstly, when Exidy stopped manufacturing the Sorceror micro that Compudata had been im...