1983 adverts

ICL
July 1983
ICL: We should be talking to each other
ICL had been formed as a 10%-nationalised company in 1968 by the Harold Wilson Government. It brought together a disparate range of computer companies, including English Electri...

Microsoft
July 1983
The battle is over: MS-DOS has become the dominant 16-bit operating system
There's nothing like a bit of gloating, and this advert certainly has it in spades, featuring as it does a set of quotes about how Microsoft's MS-DOS had killed off CP/M to become...

Gemini Micro
July 1983
Galaxy 2 Computer System - Whatever requirements you have
This advert for the British-made Galaxy 2, from Gemini Microcomputers of Amersham, Buckinghamshire, seemed to have been around for ever - in fact the spec of twin Z80A processors ...

Dragon Data
July 1983
If you want to know which computer to buy, ask your expert.
This is another of those adverts popular at the time which like to suggest that anyone over 20 couldn't possibly know how to use a computer. It was largely true. Before the home ...

Rank Xerox
14th July 1983
Microcomputers? Let Rank Xerox point you in the right direction
Hugely influential in the early computer industry with its Palo Alto Research Center (Xerox PARC) spawning computer fundamentals like Ethernet, Laser printers and the graphical use...

Commodore
August 1983
The Commodore 64. Under $600
It's another Commodore advert, from August 1983, playing to Jack Tramiel's famous adage "Computers for the masses, not the classes". The origin of this famous quote dates back to...

Spectravideo
August 1983
The Remarkable SV-318 Personal Computer
The Spectravideo SV-318 was a Zilog Z80A-based computer with 32K RAM and Microsoft BASIC, which had been the de-facto standard on pretty much every computer since the MITS Altair ...

Epson
August 1983
The Epson HX-20: for Business on the Move
Considered to be the world's first mobile computer, the HX-20 came from a company better known for its printers (which Epson had been producing for 20 years). The HX-20 was first a...

Qume
August 1983
Qume - A New Range of Video Terminals
Whilst the world of small-business and home computers was in a raging turmoil with hundreds of random machines coming and going, one thing remained a constant - the world of the t...

ITCS
August 1983
New: The IT Andromeda Zita-E
This is another mystery entry, in this case for the Andromeda Zita-E - for Executive - from ITCS, or IT Computer Services Limited of Ashford, near Staines, in Middlesex. The And...

Acorn
August 1983
Join the jet set
Acorn wasn't particularly well know for its own-branded peripherals, so this advert is fairly unusual not only for that, but also because the printing technology in use - spark-er...

Tandy/Radio Shack
18th August 1983
New TRS-80 Model 4 - from Tandy
Proving that sometimes the same model can live on seemingly for ever, at least in name, is this advert for the TRS-80 Model 4. The original TRS-80, one of the "1977 Trinity", had...

Mattel
18th August 1983
With Aquarius you won't get left behind
Very much an also-ran in the home/personal computer race comes this advert for a Mattel Aquarius - a Z80-based unit with a chiclet keyboard built for Mattel by Far East-based Rado...

Oric
18th August 1983
Oric-1 16K and 48K Micros
The Oric was aimed at the Sinclair Spectrum market - the models and prices were similar, and even the graphics in the advert alluded to the Spectrum's product design. It's nearly...

Hitachi
25th August 1983
Samurai - your powerful ally
Despite fears of an imminent Japanese invasion going right back to almost the start of the Personal Computer revolution, not much really happened until Microsoft-sponsored Japanes...