A history of the microcomputer industry in 300 adverts

Apple
December 1978
Why Apple II is the world's best selling personal computer
According to The Register, Apple has long since possessed an alternative view of reality, with Steve Jobs being known as "Old Reality Distortion Field, because when he appeared, f...

PerSci
December 1978
PerSci delivers the Dual-Headed Diskette Drive
Peripheral Sciences - or PerSci - with its dual-headed dual-floppy unit, was going up against companies like Shugart which had just introduced the 5¼" floppy. Ignoring their siz...

Smoke Signal
December 1978
Smoke Signal Broadcasting: Hail to the Chieftain
Founded in 1976 as a supplier of plug-in boards for SWTPC's 6800 micro, Smoke Signal Broadcasting is a bit of an obscure entry in the canon of early computing. The machine in th...

Sharp
October 1980
The Sharp MZ-80 Computer System - Now Available On Earth
This advert from Sharp continues the company's long-running theme which implies some sort of extra-terrestrial origin for its computer. This particular micro, which had actually...

Sirius/Victor
March 1982
Seeing is believing: ACT Sirius 1
In the year that the IBM PC was finally launched in the UK comes this advert for the ACT Sirius 1 - a machine designed by 6502 and Commodore PET legend Chuck Peddle, and of which ...

North Star
July 1982
North Star's Advantage is easy to see
The North Star advantage was launched in 1982 and came with dual 360K 5.25" floppies (for a total storage of 720K), an optional 5Mb Winchester and hi-res graphics. It contained ...

Novation
February 1980
Take Your Pick of the Litter - Novation
Up until the back end of the 1990s, the Modem was the only affordable way that people at home could connect to the Internet - and various other networks, databases, dial-ups or bu...

Digital
June 1983
Rainbow 100 - It's The Complete System for Complete Solutions
No collection of adverts about the early computer industry would be complete without at least one featuring Digital - otherwise known as Digital Equipment Corporation or DEC. Thi...

Franklin
August 1982
"Franklin's Baker's Dozen!"
The Franklin 1200 was an update of Franklin's earlier 1000 model, and both were unofficial Apple II clones. The company always referred to its machines with the acronym ACE, which...

Commodore
September 1981
VIC-20: The Waiting is Over. The Rush has Begun
This is the advert that formally kicked off Commodore's launch campaign in the UK for the VIC-20 - the 6502-based colour computer which became the first ever to sell a million uni...

Commodore
September 1981
Commodore PET: Choosing a Computer Made Simple
The PET had been around for nearly five years by the time this advert was published, and so it's less of a case of advertising the hardware - which hasn't really changed much, apa...

Pearcom
September 1981
Pear II - we proudly announce the arrival of the computer you have been waiting for
This advert is a brazen attempt to sell an Apple II clone machine, but unlike Franklin's Ace 1200, had the extra "beyond the call of duty" feature of even naming the machine and c...

EACA/Genie
September 1981
Versatility is the Key - The Video Genie System
The EG 3003 Video Genie System was a sort-of TRS-80 Model 1 clone, made by enigmatic Hong Kong electronics company EACA and distributed in the UK by Lowe Electronics. Lowe, an es...

Tangerine
March 1981
Microtan 65 - Designed With Expansion in Mind
The basis for the Microtan 65 was a 6502-based single-board computer, which as advertised was sold for the bargain price of £80, only about £420 in 2025 money. However, that's sli...

Epson
May 1983
Are you the QX-10 that undertakes financial modelling, stock control, book-keeping...?
This advert is for the somewhat-flawed Epson QX-10, a machine aimed at the IBM/Sirius market and which was launched less than two months after Epson's previous HX20 portable. The...