A history of the microcomputer industry in 300 adverts

Apple
May 1984
Introducing Macintosh. What makes it tick. And talk.
Famously introduced by an Orwellian Ridley Scott-directed advert at the 1984 Super Bowl and billed by Steve Jobs as "the fastest and most powerful computer ever placed in the han...

Tandy/Radio Shack
December 1984
Here's an up-front saving on the Tandy 16K Colour Computer 2
Here's a festively-themed advert for the second version of Tandy's Colour Computer 2, or "CoCo". With £20 off coz it's Christmas, the CoCo was available for only £99.95 - only £...

Digital Research
November 1985
Introducing the new and improved IBM PC. From £49.50
Much has been written about how CP/M, the pioneering, multi-platform operating system written by Gary Kildall and his company Digital Research - originally known as Intergalactic ...

Acorn
November 1986
The BBC Master Compact: Think of it as a down payment on your child's future uniform
The BBC Master Compact was an entry in the BBC Master series, which in turn was produced as the follow-up to the BBC Model 'B' Micro. It was designed jointly by Acorn and design...

Micronet
June 1985
Micronet 800: Nice password, shame about the identity
With an advert containing a theme still relevant to a modern audience - "your special identity number and personal password the valuable key to a huge database" - Micronet 800 wa...

Elliott
4th July 1962
Trad? Not the Elliott 503!
The Elliott 503 was built by British computer company Elliott Brothers, a subsidiary of the Elliott Automation Group, as a much faster but software-compatible evolution of the 80...

ACT/Apricot
April 1985
A beginner's guide to the best in business computers
ACT had carved out a briefly-successful niche in the UK with its Apricot range of micros, several of which touted their "Sirius" compatibility, rather than the usual IBM. Howeve...

IBM
July 1984
With PCjr, you can add options that haven't even been invented yet
The PCjr, also know by its development code-name of "Peanut" - and variously as Hercules, Sprite, Pigeon and Pancake - was IBM's attempt to crack the home market, which at the tim...

Sinclair
November 1987
Be who you want to be: The new Sinclair has one big disk advantage
Hot on the heels of the Sinclair 128K +2 Spectrum, released in August of this year, came the +3 version, which had the same slightly-non-standard 3" floppy drive that owner Amstra...

Sinclair
March 1985
Turn your Spectrum into a Spectrum+ for just £20
1985 was the beginning of the end for Sinclair, at least as far as Uncle Clive was concerned. The company's "next generation" QL, launched in January 1984 but not actually avail...

Exidy
January 1979
Introducing the personal computer you've been waiting for: The Exidy Sorcerer
Exidy Incorporated was the third-largest producer of video arcade games in the US when it was encouraged by Paul Terrell to enter the consumer electronics market towards the end o...

Acorn
September 1984
Re-balance This Sheet in One Second
Like several computers of the day, Acorn's BBC Micro could take software in the form of PROM - programmable read-only memory. However whilst some, like the VIC-20, would take it...

Atari
December 1982
Atari Star Raiders: New game, private property
This "advert", which appeared in the pre-Christmas edition of Personal Computer World and which encourages infringers to write to Graham Daubney - who would later become director ...

Atari
June 1987
Atari 520STM: To help you destroy the aliens, we've massacred the price
The Atari 520STM was fundamentally the same machine as the previous ST model, except that it came with a built-in TV modulator and had its OS and GEM graphics manager supplied in ...

Enterprise/Elan
April 1985
Instead of computers catching up with technology, technology now has to catch up with a computer
In the summer of 1982, one-time Olympic chess player and former chess grandmaster David Levy, of Intelligent Software - a company best known for producing programs like Cyrus IS C...