1983 adverts
ITCS
August 1983
New: The IT Andromeda Zita-E
This is another mystery entry, in this case for the Andromeda Zita-E - for Executive - from ITCS, or IT Computer Services Limited of Ashford, near Staines, in Middlesex. The Andromeda's hardware was...
Acorn
August 1983
Join the jet set
Apart from its Prestel and Teletext adapters, and the much-delayed 6502 second processor unit, all of which were high-end or niche, Acorn wasn't particularly well know for its own-branded peripherals,...
Tandy/Radio Shack
18th August 1983
New TRS-80 Model 4 - from Tandy
Proving that sometimes the same model can live on seemingly for ever, at least in name, is this advert for the TRS-80 Model 4. The original TRS-80, one of the "1977 Trinity", had been launched six years...
Mattel
18th August 1983
With Aquarius you won't get left behind
Very much an also-ran in the home/personal computer race comes this advert for a Mattel Aquarius - a Z80-based unit with a chiclet keyboard built for Mattel by Far East-based Radofin Electronics. Mattel...
Oric
18th August 1983
Oric-1 16K and 48K Micros
The Oric-1, designed by Tangerine and manufactured by Oric Products International, a company created by Tangerine to sell the Oric - was aimed at the Sinclair Spectrum market. The models and prices...
Hitachi
25th August 1983
Samurai - your powerful ally
Despite fears of an imminent Japanese invasion going right back to almost the start of the Personal Computer revolution, not much really happened until Microsoft-sponsored Japanese-backed MSX machines...
Acorn
25th August 1983
Kenneth Kendall: Now in chip form
This advert is for a speech synthesis chip for the BBC Micro which used the voice of one of the greats of 1970s television news broadcasting - Kenneth Kendall. It's a nice bit of circular reference...
Alpha Micro
September 1983
As your company goes places, will your computer grow with it?
It's another advert for the Alpha Micro, not to be confused with the Alphatronic Micro produced by Triumph-Adler. The AM-1062 model shown in the advert was an upgrade to the original Alpha AM-100 -...
Intertec
September 1983
Intertec offers the warranty your first computer should have offered
Intertec - based in Columbia, South Carolina, US - had been founded as a terminal manufacturer in 1973. It then launched its Z80-based SuperBrain micro in 1979, which seemed to be everywhere throughout...
IO Research
September 1983
Pluto: run rings around the competition!
The Pluto graphics card from IO Research, first launched in 1982, could perhaps lay claim to being one of the first "high end" graphics cards aimed at consumers. Re-sold by Nascom as its "Colour Graphics...
Microtanic
1st September 1983
If you want flexibility and expandability, then you want the Microtan 65
The Microtan 65 was a single-board computer first built by Tangerine in 1980. Available as either a kit, or ready assembled, Tangerine sold around 10,000 of the 6502-based boards before abandoning it....
Torch
October 1983
A history of communications: part 1
This colourful and quintessentially 80s advert from Torch was one of two sequential adverts in PCW and provides a nice summary of the company's output so far. This includes the original Communicator...
Texas Instruments
October 1983
The unbeatable TI home computer. It's all the computers your family will ever need
TI's pushing of Commodore out of the calculator market in the 1970s had come back to haunt it in 1983 - the year of this advert. When TI, which had been manufacturing the calculator parts that many...
Comart
October 1983
The Comart Communicator: One computer system that won't sink in to obsolescence
One popular theme that ran through microcomputer advertising throughout this era is that of a simmering paranoia about being "left behind". This was, of course, understandable as things were rapidly...
Semi-Tech/Pied Piper
October 1983
The computer with the story!
It may have had a story to tell, but it seems to be a fairly conventional one, being as it was a 64K CP/M luggable, complete with a built-in carry handle. On the upside, it did have a particularly large...