Atari Advert - 10th February 1981
Atari: There's No Comparing It With Any Other Video Game
Another advert for the legendary Atari 2600 Games Console, launched five years before in 1977 and still doing well. The advert shows a nice stack of games cartridges - games systems have always lived or died by the number of titles available - and, in a retro-cool way, some television screens purportedly comparing "all others" to the Atari. This comparison is probably a little unfair, as presumably "all others" could have at least mustered some sort of on-screen display, as opposed to a completely blank screen. The video chip in the 2600 "Woody" was designed by Jay Miner, who went on to design the (what would become Commodore) Amiga.
This advert appeared shortly after Atari had released its 400 and 800 models in the UK, the entrance of which came with a rumoured $8 million advertising budget as Atari was clearly determined to capture the home market. Personal Computer World also pointed out that Atari's UK head, Steve Bernard, was a one-time mobile disco DJ. Both models had been released in the US in 1978, although weren't widely available until late 1979. The machines were considered good, with excellent games although they were also considered overpriced.
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