
ACT/Apricot adverts

October 1983
Apricot - the 4th generation personal computer
ACT - Applied Computer Techniques - of Dudley, near Birmingham, had been set up in 1965 as a time-sharing bureau. In then diversified into reselling office equipment and produci...

June 1984
Apricot Xi: What will they say about this one?
Less than a year before Applied Computer Techniques, or ACT, changed its company name to that of its first computer - Apricot - comes this advert for its Xi model. ACT, which had...

December 1984
The answer is an Apricot from ComputerWorld
Applied Computer Techniques - ACT - had previously been importing the Chuck Peddle-designed Victor 9000, which was known as the ACT Sirius in the UK, and before that it was a supp...

December 1984
Our Rivals are Speechless: The Apricot Portable
Here's an advert for the Apricot Portable - the first portable computer anywhere to offer a speech recognition system, with a four-thousand word vocabulary and the ability to unde...

April 1985
A beginner's guide to the best in business computers
ACT had carved out a briefly-successful niche in the UK with its Apricot range of micros, several of which touted their "Sirius" compatibility, rather than the usual IBM. Howeve...

May 1986
Apricot Collection starts where others finish - then GEM gives you more
This is an advert for an Apricot bundle - the "collection" - which includes the F2 micro, a monitor, printer, keyboard and a tracker-ball mouse. The whole lot came together with...

May 1988
Above all else, there is Apricot
This advert from Apricot shows the company clearly aiming at the Desktop Publishing market that Apple was coming to own since the 1985 release of Aldus Pagemaker, and Apple's even...