A history of the microcomputer industry in 300 adverts

Cyber Electronics
December 1981
Make friends with Panther... The British micro system
Here's another advert for another fairly generic Z80-based (or possibly Intel 8080) CP/M micro system, from Cyber Electronics Ltd. of Ilford in Essex. Unlike most similar adverts...

Limrose
November 1978
Low cost, expandable Limrose LMC 6800-2
Limrose Electronics was founded in May 1971 by Dr Ravi Raizada as a seller of electronic logic tutors which taught how basic logic gates operated. It went on to release the MTP80...

MOS Technology
September 1975
MOS Technology
The image above is adapted from a Wikimedia public-domain source MOS Technology was founded in Valley Forge, Pennsylvania, in 1969 by three former employees of General Instrument...

Scicon
October 1978
The 200 mph micro
Whilst it feels like pretty much every modern car is more computer than motor, the idea of using electronics to manage some or all of a car's engine and performance dates back dec...

RAIR
November 1978
The British Micro: RAIR Black Box Microcomputer
This is probably the first advert to feature RAIR's Black Box - a microcomputer that managed to survive until at least 1983 and which became popular as an OEM machine, cropping up...

Netronics
March 1979
This is the famous ELF II computer
The apparently-famous ELF II from Netronics Research and Development Limited of New Milford, Connecticut, was one of relatively few micros around which used RCA's COSMAC - COmplem...

Acorn
May 1979
Introducing Acorn: A professional MPU card
This is probably Acorn's very first advert - it does indeed say "introducing Acorn" - and appeared just a few months after the company's founding as Cambridge Processor Unit (CPU)...

Triumph-Adler
March 1984
The Alphatronic PC means business
The Alphatronic PC was very much the baby of the Alphatronic family, being a Z80-based 8-bit machine designed and built in Japan to TA's specification, primarily for the home mark...

Zenith Data Systems
December 1991
When you were a child, you didn't like it when the light went out. Are you any different now?
Zenith's notebook micro was based on Intel's CPU of the same name - the 80386SL, which was a variant of the '386 which had been designed specifically for use in portable computers...

Schneider
January 1989
Schneider Computers... Stand out from the crowd!
Alan Sugar sometimes claimed that Amstrad's early success was because it didn't try to crack the European or US market, a move which almost bankrupted Acorn. Eventually though th...

Equinox/Parasitic
October 1986
Our powerful multi-user systems come complete with some new Power Points!
From the days before "Power Point" meant something other than slideshow presentations in tedious meetings on a Friday afternoon, comes this advert from Equinox for its latest mult...

Apple
July 1987
One good idea leads to another. And another.
Here's an advert from Apple that nicely shows the updates made to the original Macintosh, launched in 1984, up to the latest - the Macintosh II. After the original Mac had been l...

Commodore
June 1989
Europe's best-kept business secret - Now revealed in Britain
It's the beginning of the end for Commodore, as the company is now fully on the IBM-compatible gravy train, leaving behind its roots as the company which launched the world's firs...

Epson
August 1986
We want to show you how much our new £505 printer can produce in 60 seconds
"300 Adverts" was once contacted by someone asking whether there was a name for the style of adverts popular in the 1970s which were almost all some sort of text, often comprising...

Sharp
August 1986
The business computer that's a real mover
Here's another celebrity advertising endorsement for a microcomputer, this time featuring World Cup-winning footballer Bobby Charlton, where it's tempting to think that the legend...