A history of the microcomputer industry in 300 adverts

Micronet
November 1983
Micronet 800: Tunes your BBC into a new channel of news, views, facts and fun
Micronet was a popular subsection of the dial-up information system Prestel. Prestel - which shared a technological specification with television Viewdata systems like Ceefax and ...

Sinclair
November 1982
Sinclair ZX Spectrum: Colour and sound... High Resolution graphics... from only £125!
This advert shows the Mark 1 Spectrum - as shown by the light grey keys - which retailed for £125 (or around £550 in 2025 terms), and in a bit of a Sinclair theme, promised "comin...

Commodore
February 1983
At £299 it's very little. At 64K it's very large
The Commodore 64 was the company's replacement for its VIC-20 machine, the limited but popular home computer which was the first to sell more than 1 million units. Designed by a ...

Microtanic
1st September 1983
If you want flexibility and expandability, then you want the Microtan 65
The Microtan 65 was a single-board computer first built by Tangerine in 1980. Available as either a kit, or ready assembled, Tangerine sold around 10,000 of the 6502-based boards b...

Digital Research
September 1977
CP/M Low-cost microcomputer software
Called at the time a "control program" for microcomputers, hence the initials CP, CP/M had become the de-factor operating system for many microcomputers of the mid 1970s, followin...

TLF
September 1977
TLF Mini 12: Why buy a micro when you can buy a mini for less!
One of the most popular range of minicomputers in the 1970s was DEC's PDP - Programmed Data Processor - series of sometimes room-sized machines (once disk units and printers had b...

Cromemco
April 1977
Cromemco Z-2: Meet the most powerful μC system available for dedicated work
Just a few months after Cromemco's Z-1 Z80-based micro comes the update in the shape of the Z-2. Only there doesn't seem to be that much updated - it still runs the same 4MHz Z8...

Dynabyte
November 1977
Dynabyte builds the Great Memory
Mangling grammar slightly to get in a reference to the Great Pyramids of Giza, and going the extra mile by apparently cutting up one of its memory boards to make an actual pyramid...

Heathkit
September 1977
The Heathkit H11 Digital Computer
This advert, for Heathkit's H11 microcomputer, was part of an extravangant sixteen page spread in September 1977's Byte - The Small Systems Journal magazine. It introduced the c...

Noval
June 1977
If you can imagine it, you can achieve it with the Noval 760
Noval was founded in the summer of 1976 as a spinout of Gremlin Industries, a manufacturer of electronic arcade games. Its stated mission aim was to supply the market with its own ...

Rockwell
December 1980
Rockwell AIM-65: As You Like It!
The AIM-65 - Advanced Interactive Monitor - was a development computer based upon MOS Technology's 6502, and as such it was a bit like an improved MOS/Commodore KIM-1. It was co...

Altos
May 1980
In essence, the best in integrated circuit technology
First released around 1978, Altos is still offering the same machine - the ACS 8000 - in this advert from Altos's exclusive distributors in the UK, Logitek, based in Chorley, Lanc...

Acornsoft
June 1984
The Aviator - One man's flight to save his home town
The image above is a scan of the pre-press version of the advert and is used with permission. © Acornsoft Ltd 1985 This particular advert - which shows a Mark VI Spitfire of the ...

IBM
July 1987
The new IBM Personal System/2. Marry into the future without divorcing the past.
By 1986 IBM was suffering, partly from the rise of the clones of its original IBM 5150 (the "PC"), but also because it had slowed down product releases in the PC market it had cre...

Research Machines
October 1980
What will you do with 12-year-old programmers when he reaches 16?
This is an interesting advert - gender stereotyping aside - in the form of its implied message, from a company that controlled much of the UK Schools' IT hardware market until it ...