A history of the microcomputer industry in 300 adverts

Columbia
November 1982
Columbia PC: Anything IBM can do...
This is an advert for a hugely-significant machine in the history of the microcomputer - in particular that of the modern PC, in the IBM sense. It's for Columbia Data Products' P...

Dynabyte
December 1978
Dynabyte computers are all business inside and out
This is a nice advert for Dynabyte showing various models in its DB series of microcomputers. The middle box is the company's DB 8/1 microcomputer - a 4MHz Z80 CPU with one paral...

Shelton
January 1982
Shelton Sig/Net: 211 Power!
With a design that would not have looked out of place on Gerry Anderson's "Space: 1999", the Shelton sig/net 211 - designed by Chris Shelton, who had - was one of a range of mod...

Ohio Scientific
September 1978
Ohio C2-8P: An exceptional value in personal computing
Released at about the same time as the company's much larger (and more expensive) Challenger III range, the II was aimed more at the small-business and personal end of the market ...

Iasis
January 1977
Microcomputer programming is a snap with the Iasis Computer in a Book
This is a real wild-card entry from Iasis Inc. of Sunnyvale in California - an actual functional computer in a book, with surrounding 250-page instructional material in the form o...

Digital Group
August 1977
32K. One card. One low price. Only from The Digital Group
The Digital Group was entirely unrelated to the other Digital - Digital Equipment Corporation, or DEC - but was founded in Denver, Colorado, in 1974. It went bust only five years ...

Hewlett-Packard
November 1980
HP85: It works like a big computer, only it's yours
HP's 85, launched this year, was billed as a "scientific desktop" computer. It was built around the company's own proprietary CPU, running at a surprisingly-slow 0.625MHz. However...

Polymorphic
July 1977
The Poly 88 Microcomputer System - from PolyMorphic
PolyMorphic had started out making expansion cards for the Altair 8800 - the 1975 micro that as well being the first affordable microcomputer in the modern sense also gave the wor...

Commodore
August 1982
Silicon Office: Now you can do all the filing with one finger
This is a slightly disturbing advert produced by Commodore in partnership with (or sponsorship of) Bristol Software Factory, for the latter's Silicon Office product. It's along t...

Micronet
November 1983
Micronet 800: Tunes your BBC into a new channel of news, views, facts and fun
Micronet was a popular subsection of the dial-up information system Prestel. Prestel - which shared a technological specification with television Viewdata systems like Ceefax and ...

Sinclair
November 1982
Sinclair ZX Spectrum: Colour and sound... High Resolution graphics... from only £125!
This advert shows the Mark 1 Spectrum - as shown by the light grey keys - which retailed for £125 (or around £550 in 2025 terms), and in a bit of a Sinclair theme, promised "comin...

Commodore
February 1983
At £299 it's very little. At 64K it's very large
The Commodore 64 was the company's replacement for its VIC-20 machine, the limited but popular home computer which was the first to sell more than 1 million units. Designed by a ...

Microtanic
1st September 1983
If you want flexibility and expandability, then you want the Microtan 65
The Microtan 65 was a single-board computer first built by Tangerine in 1980. Available as either a kit, or ready assembled, Tangerine sold around 10,000 of the 6502-based boards b...

Digital Research
September 1977
CP/M Low-cost microcomputer software
Called at the time a "control program" for microcomputers, hence the initials CP, CP/M had become the de-factor operating system for many microcomputers of the mid 1970s, followin...

TLF
September 1977
TLF Mini 12: Why buy a micro when you can buy a mini for less!
One of the most popular range of minicomputers in the 1970s was DEC's PDP - Programmed Data Processor - series of sometimes room-sized machines (once disk units and printers had b...