A history of the microcomputer industry in 300 adverts

Ohio Scientific
January 1977
Meet the OSI Challenger
Before it was even the Challenger 1 is this advert for Ohio Scientific Instruments' Challenger. It was an S-100-based system which derived from the company's earlier "Superboard 4...

Equinox/Parasitic
January 1981
Equinox: A Word Processor, Data Base Manager and a computer all for £1,195
Parasitic Engineering of Albany, California, would go bust in 1983, but prior to that it had established a network of resellers for its Equinox 100 micro throughout Europe, includ...

Vector Graphic
January 1981
Almarc and Vector Graphic - the complete partnership in microcomputers
Here's another straightforward advert from Vector Graphics' sole UK distributor, Almarc Data Systems of Nottingham. It shows nicely Vector's range of micros available at the time...

Comart
January 1981
Comart Communicator: The clean simplicity outside... conceals the pedigree inside
Comart - based in St. Neots, Huntingdon - was founded in 1976 by David Broad and John Lamb as a mail-order supplier of imported software and S-100 boards, but by 1977 was resellin...

RAIR
December 1979
RAIR - Terminals for your micro
This an very early advert for RAIR - the enigmatic British company which started out in 1978 as a time-share consultancy and supplier of terminals. It shows a range of peripheral...

Acorn
December 1979
Acorn Computer: Four of a kind!
This is another early advert from Acorn Computer - the trading name of Cambridge Processor Unit Limited (CPU), a company set up in 1978 by Chris Curry - formerly of Sinclair Radio...

Space Byte
March 1978
Introducing the Space Byte 8085 CPU
This advert is for one of many single-board computers available at the time, but it's worth an entry because the company name is one of comparitively few which actually used some ...

Atari
June 1987
Atari 520 ST: It's not all fun and games
Here's another advert for Atari's 520 ST - for Sixteen/Thirtytwo - the Motorola 68000-based machine with 512K RAM and which became popular amongst musicians, thanks to its built-i...

Shelton
January 1984
Sig/Net 3: All the advantages of other dual 8 and 16 bit micros plus that vital bit more
Here's an advert for the third iteration of Chris Shelton's Sig/Net - the modular multi-user system which was launched in 1981. It also implies that dual-processor multi-user mic...

Vector Graphic
May 1982
Vector 3: Computers for the advancement of society
There weren't many micro companies of the era that claimed that their products were for the advancement of society, but here is such a mission statement from Vector Graphic in thi...

Apple
May 1982
Apple III: Now that you've seen their first generation, take a look at our third
It's a bit spurious to assume that the third generation of anything is necessarily better than the first of something else, especially if your third version is essentially the sam...

IBM
May 1982
The IBM Personal Computer: A tool for modern times
This is an advert for the original 5150 IBM PC, possibly the model which more than any other defined personal computers for a generation or two. Even the term "personal computer...

Commodore
October 1983
The Commodore 8296 Business Computer puts power at your command
Released in 1983, the 8296 was the last of the PET line - the world's first personal computer, which had been first shown at Chicago CES in January 1977. Commodore had already tr...

Commodore
December 1984
The report you are waiting for: simple, factual, honest and 100% biased
This advert was part of a lavish four-page spread in the December 1984 edition of Personal Computer World. It's obviously Christmas as there's a Santa under the entry for "X" for ...

Acorn
January 1984
BBC Micro: Not all computers stay at home
This was one of several similar adverts for the BBC Micro which ran for a few months. They all follow a pattern of showing various things that the BBC - aka Proton - was good at, ...