A history of the microcomputer industry in 300 adverts
Comart
January 1981
Comart Communicator: The clean simplicity outside... conceals the pedigree inside
Comart - based in St. Neots, Huntingdon - had started out in 1977 as a reseller of North Star and Cromemco micros imported from the US. It soon started building its own third-pa...
RAIR
December 1979
RAIR - Terminals for your micro
This an very early advert for RAIR - the enigmatic British company which started out in 1978 as a time-share consultancy and supplier of terminals. It shows a range of peripheral...
Acorn
December 1979
Acorn Computer: Four of a kind!
It's another early advert from Acorn Computer - the trading name of Cambridge Processor Unit Limited (CPU), the company set up in 1978 by Chris Curry - formerly of Sinclair Radion...
Space Byte
March 1978
Introducing the Space Byte 8085 CPU
This advert is for one of many single-board computers available at the time, but it's worth an entry because the company name is one of comparitively few which actually used some ...
Atari
June 1987
Atari 520 ST: It's not all fun and games
Here's another advert for Atari's 520 ST - for Sixteen/Thirtytwo - the Motorola 68000-based machine with 512K RAM and which became popular amongst musicians, thanks to its built-i...
Shelton
January 1984
Sig/Net 3: All the advantages of other dual 8 and 16 bit micros plus that vital bit more
Here's an advert for the third iteration of Chris Shelton's Sig/Net - the modular multi-user system which was launched in 1981. It also implies that dual-processor multi-user mic...
Vector Graphic
May 1982
Vector 3: Computers for the advancement of society
There weren't many micro companies of the era that claimed that their products were for the advancement of society, but here is such a mission statement from Vector Graphic in thi...
Apple
May 1982
Apple III: Now that you've seen their first generation, take a look at our third
It's a bit spurious to assume that the third generation of anything is necessarily better than the first of something else, especially if your third version is essentially the sam...
IBM
May 1982
The IBM Personal Computer: A tool for modern times
This is an advert for the original 5150 IBM PC, possibly the model which more than any other defined personal computers for a generation or two. Even the term "personal computer...
Commodore
October 1983
The Commodore 8296 Business Computer puts power at your command
Released in 1983, the 8296 was the last of the PET line - the world's first personal computer, which had been first shown at Chicago CES in January 1977. Commodore had already tr...
Commodore
December 1984
The report you are waiting for: simple, factual, honest and 100% biased
This advert was part of a lavish four-page spread in the December 1984 edition of Personal Computer World. It's obviously Christmas as there's a Santa under the entry for "X" for ...
Acorn
January 1984
BBC Micro: Not all computers stay at home
This was one of several similar adverts for the BBC Micro which ran for a few months. They all follow a pattern of showing various things that the BBC - aka Proton - was good at, ...
Seiko
January 1984
Seiko: Where fools rush in - we made sure...
Perhaps more famous for its digital watches, Seiko had its own Business Computers line and launched this - the Series 8600 - in 1983. It ran on an 5MHz Intel 8086 CPU and came wi...
Olivetti
25th February 1984
When you add up the facts, no other micro equals ours
It's another advert for British Olivetti's M20 - in this case the entry-level dual-floppy M20 CQ, available for £2,064 - about £8,390 in 2024. The M20 - first released in 1982 - ...
Gemini Micro
December 1984
Gemini: Customised Computers, at off-the-peg prices
Gemini Microcomputers, of Amersham in Buckinghamshire, seems to have based its entire existance on more-or-less the same thing - boards built around the Z80 CPU and running CP/M, ...