A history of the microcomputer industry in 300 adverts

Casio
February 1983
Casio PB-100: The best way to put 1,568 steps in your pocket
Casio's PB-100 was one of several small "pocket computers" released around the same time that look more like calculators, however it was programmable as it had a resident version ...

Cambridge Computer
April 1987
From Clive Sinclair: The No-Compromise Z88 Computer
After the financial turmoil bought on by the QL fiasco - late delivery, dodgy early firmware, and the curse of the Microdrive - together with other disasters like the Pocket TV an...

Research Machines
November 1985
RM Nimbus: Success breeds success
After selling what seems like the same machine since forever, or at least 1977 - the Research Machines 380Z - RM has finally stepped into the world of the IBM PC. Except that it'...

ICL
December 1985
Introducing the new PC Quattro from ICL
The multi-user ICL Quattro - so-called because it could support up to four users - was a development of the RAIR Black Box - the machine which ICL had already used as its first "I...

ITT
August 1984
Not another new company with a personal computer
Branding itself as a "new" company, ITT had actually been around for a while. It was already famous for its ITT 2020 microcomputer of 1979 - the first official clone of the Apple ...

Texas Instruments
23rd June 1983
The new TI Professional Computer. If you want the business edge, it's the answer
Just a few months before Texas Instruments announced that due to poor sales of its TI99/4A home micro it was exiting the consumer and home-computer business, comes this advert for...

Victor
November 1985
Victor: The power to control won't cost you the Earth
From a somewhat baffling advert featuring a raging dude who looks like a cross between Bill Bixby as David Banner and Lou Ferigno as the Hulk in the 80s TV series The Incredible H...

Namal
April 1985
Type and Talk Speech Computer
The Type and Talk Speech Computer was built by Namal Peripherals of Gwydir Street in Cambridge, and distributed by the Cambridge Microcomputer Centre of nearby-ish East Road. Th...

RCA
September 1978
COSMAC VIP: $249 gets the entire family into creating video games
RCA's COSMAC VIP was a small kit-built microcomputer, based around the COSMAC - COmplementary Symmetry Monolithic Array Computer - CPU and which was aimed at the video market crea...

BCL
May 1982
BCL's 3000 Series: First choice in the Top Ten
The original BCL - Business Computers Limited - was formed in 1968 as a result of the merger of Systemation Ltd and Business Mechanisation Ltd. This company actually went bust i...

IO Research
September 1983
Pluto: run rings around the competition!
The Pluto graphics card from IO Research, first launched in 1982, could perhaps lay claim to being one of the first "high end" graphics cards aimed at consumers. Re-sold by Nasco...

Dragon Data
July 1983
If you want to know which computer to buy, ask your expert.
This is another of those adverts popular at the time which like to suggest that anyone over 20 couldn't possibly know how to use a computer. It was largely true. Before the home ...

Processor Technology
August 1977
One Sol-20 equals three computers.
Here's another advert for Processor Technology's Sol-20 - the microcomputer designed by Lee Felsenstein in 1976. It's offering the Sol-20 in three bundles - the Sol System I, II...

Commodore
November 1983
The Commodore 64 is compact and nippy. But its memory... well that's a little different.
Commodore was clearly milking the "elephants have a long memory" thing as this advert for the Commodore 64, first launched at the Hanover Computer Fair in April 1982, shows. It ...

Commodore
April 1987
Never in the history of business systems has so little done so much
Both the "budget" Amiga 500 and higher-end A2000 were announced at the same time during the winter CES show in Las Vegas in 1987. However, Commodore actually managed to start shi...