Victor Advert - November 1985
From Personal Computer World
Victor: The power to control won't cost you the Earth
The original Victor company was the OEM manufacturer of the Victor 9000, also known as the Sirius 1 in Europe. Sirius, which had been started by 6502 designer Chuck Peddle and former Commodore financier Chris Fish, ended up buying back the Victor name at the end of 1982 - incorporating its previous logo in to the "o" of Victor - but the company found itself in Chapter 11 by the end of 1984. After it exited Chapter 11, by which time Peddle had moved to Tandon, another IBM clone manufacturer, the company appeared to move to Singapore and went on to produce its own inevitable IBM clone - the VPC 15.
The VPC 15 retailed for £1,999, or around £6,120 in 2019 money. Note how the dude in the advert looks like a cross between Bill Bixby as David Banner out of the 1980s TV series The Incredible Hulk and also Lou Ferigno as the Hulk in the same series.
By the late summer of 1988, Peddle, who had been Tandon's president, had moved on to become "adviser and consultant" to the chief executive Sirjan Lal Tandon. This appeared to be a relief to the staff of Tandon as Peddle had a reputation - not unlike that of Chris Curry of Acorn - of insisting that nothing was done unless he did it himself. Tandon had been trying to release a pioneering removable hard disk unit, but it had been delayed whilst it was beta-tested to ensure that it really did work with all the 286 and 386 machines on the market - testing that, according to Guy Kewney of Personal Computer World, should have been done the year before. It was this sort of delay that prompted Peddle's move sideways, away from day-to-day management to the sort of strategic thinking he was considered much better at. There was however some nervousness that Peddle might take it the wrong way, as having started several companies already he might think nothing of jumping ship again to start again.
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