Apple adverts

Introducing Apple II - You've just run out of excuses for not owning a personal computer

The Apple II was one of the "1977 Trinity" - along with the Commodore PET and the Radio Shack TRS-80 - which were the first three true personal computers to be launched. The PET ...

Why Apple II is the world's best selling personal computer

According to The Register, Apple has long since possessed a "reality distortion field", with Steve Jobs being known as "Old Reality Distortion Field, because when he appeared, fac...

Keen Computers takes you into the future with the Apple II

This is a third-party advert for the Apple II, one of the "1997 Trinity" of computers that changed the landscape of computing. Apple, true to form ever since, was the most expen...

Apple II: The Managing Director's Personal Computer

It's another advert for the Apple II, the 6502-based computer that might not have made it - as it was over twice the price of its compatriots - had it not been for the advent of V...

The new Apple III - More computer power on your desk-top

This would seem to be the "missing link" Apple computer, as the world and popular culture seems not to register anything about it, and Apple's own history seems to skip from the A...

Apple III: Now that you've seen their first generation, take a look at our third

It's a bit spurious to assume that the third generation of anything is necessarily better than the first of something else, especially if your third version is essentially the sam...

It's the same old Apple II, except for the front, back and inside

The Apple III, which had been released three years before in 1980, had been a relative failure, shifting only 65,000 units before it was canned, so the venerable Apple II line was...

Lisa is much more than a computer

Featured in this back-of-the magazine third-party advert, the ill-fated Lisa was the first mass-market computer to offer the full "WIMP" - Windows, Icons, Mouse, Pointer - experie...

Now we've removed the biggest obstacle between you and the famous Apple IIe

This is a curious and apparently one-off advert from Apple positioning the Apple IIe as part of a Professional Home Computer Package. It's also possibly the only Apple advert that...

Introducing Macintosh. What makes it tick. And talk.

Famously introduced by an Orwellian Ridley Scott-directed advert at the 1984 Super Bowl and billed by Steve Jobs as "the fastest and most powerful computer ever placed in the han...

One good idea leads to another. And another.

Here's an advert from Apple that nicely shows the updates made to the original Macintosh, launched in 1984, up to the latest - the Macintosh II. After the original Mac had been l...