SWTPC Advert - November 1977
From Byte - The Small Systems Journal
SWTPC announces first dual minifloppy kit under $1,000
South West Technical Products Corp was a company that started out producing project kits, and here is offering a Motorola 6800 system (with 4K memory) for a total of about £6,700 in 2011 money. This included the typewriter/VDU interface, the 6800 computer itself and - the focus of the advert - the $995 dual-Shugart floppy unit that was more expensive than the other two components put together. The name "minifloppy" specifically refers to Shugart's 5.25" system (it was a trademarked name). Previously, floppy drives were 8" monsters, but Shugart (founded by Alan Shugart who went on to start Seagate in 1979) had developed the more compact and user-friendly 5.25" floppy in 1976, apocryphally "to be the size of a [folded] restaurant table napkin". Not content with that, the company released the SASI interface in 1979. This evolved into SCSI - a fundamentally important interface for storage devices for a couple of decades. Wikipedia has more on the minifloppy.
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