A history of the microcomputer industry in 300 adverts

Atari
January 1989
I think, therefore IBM won't get my PC order
Atari released its first IBM compatible - the £400 entry-level 8086 Atari PC - in June 1987, although it had been previewed at the Atari show held in London during April. Atari's...

Amstrad
December 1991
Amstrad's new baby is even smaller than most miniature PCs
It's five years since Amstrad purchased Sinclair and moved into the computer business, going on to sell a range of highly-succesful home micros, word processors and, later on, bus...

Commodore
October 1991
Amiga 1500 - the world at your fingertips
The Amiga 1500 appears to be considered very much the mystery. It was essentially a cut-down version of the existing Amiga 2000, but shipped with an extra - but empty - CPU slot, ...

Goupil
January 1989
Golf Portable: Small by design - big in business
Goupil - or more properly Societé de Micro-informatique et Telecommunications (SMT) Goupil - was a French company that had been established in 1979 and which mostly produced compu...

Kaypro
November 1988
Kaypro: if you want inside information... freephone 100
Another week, another clone: this advert focuses on Kaypro's 286 computer, which was the first IBM AT clone launched back in 1985. Although 80386 machines were around - not leas...

Tulip/Compudata
November 1989
Tulip sharpens your image
This is an advert from Tulip, formerly known as Compudata of the Netherlands, for its LT 286 laptop, based on Intel's CMOS 80C286 CPU plus the 80C287 maths co-processor. It was Tu...

Amstrad
August 1986
If you want to upgrade your office, here's a tip
It's another advert for Amstrad's PCW 8256, featuring a rubbish-tip metaphor that occured in a few of the adverts run around this time. The PCW 8256 and 8512 were hugely succes...

Wells American
July 1989
CompuStar - it's number one
Wells American had started out as Intertec Data Systems, which had been famous in the late 1970s and early 1980s for its Superbrain twin-Z80-based all-in-one micro, which looked a...

Olivetti
July 1988
The Olivetti M290. Whatever you put it through, it'll turn in a brilliant performance
The M290 from Olivetti was another entry in the mass of IBM-compatibles, in this case aiming at the AT with an Intel 80286 CPU running at 12MHz, and 2MB RAM. Olivetti had been do...

Atari
November 1989
A pocket PC at a pocket-sized price
Sometimes considered as the very first true IBM-compatible portable, Atari's IBM-compatible pocket PC was originally known as the PocketPC, but it eventually christened the Portfo...

Hotel Microsystems
November 1987
HM Systems: The new Minstrel 4EP
HM Systems - formerly known as Hotel Microsystems - is back with an update of its Minstrel 4, the Minstrel 4EP. It's quite an impressive spec, supporting up to 18 users with betw...

Kaypro
October 1988
Kaypro laptop at rock-bottom price!
Kaypro seems to have gone a bit down market with its advertising for this one, featuring its Kaypro 2000+ laptop. Instead of its usual retail price of £1,799, it was available "w...

Bromcom
September 1986
Hyper Micro: Three computer architectures combined to give the best advantages of each
In the olden days of computing, i.e. the 1970s, there were essentially three types of computers: room-sized mainframes like IBM's 360, refrigerator-sized minicomputer systems like...

Comart
August 1986
Switch on to the world's first plug-in-and-go multi-user computer
Comart was another member of a small group of companies that survived from the 1970s and through the era of the IBM PC, although it wasn't entirely unscathed as it had been bought...

Hayes
February 1987
As recommended by the inventor of the PC modem
Hayes did not really "invent" the PC modem, as the devices - a contraction of modulator/demodulator - had been around in some form since the 1920s, although they weren't commercia...